The Philippines is a tropical archipelago that is home to world-renowned natural wonders and rich biodiversity, making our beautiful islands attractive to growing population of Digital Nomads.
"Digital Nomads" are a type of travelers who pack up their laptops and a backpack to work from beaches, hotel rooms, Airbnbs, or anywhere as long as there is a stable and reliable internet connection. This trend is changing the face of the travel industry and compelling businesses to shift their focus on services they offer to tourists.
To help local micro, small, and medium enterprises (MSMEs) take advantage of this opportunity to grow their business, Globe Business offers digital solutions and services to ramp up their digital capabilities, making them more attractive to more tourists, especially the digital nomads.
Bringing reliable and affordable connectivity solutions to MSMEs
Research shows that 38% of travelers choose their accommodations based on free WiFi availability. Moreover, good quality internet connection gets 5-star ratings from guests, This is Globe Business' connectivity are perfect for MSMEs to attract digital nomads and offer a more seamless work-from-anywhere experience to their customers.
Globe Business' Direct Internet with Free Business WiFi bundle is a dedicated connectivity with an easy-to-set-up WiFi with up to 5 access points that provide a seamless internet connection for guests while ensuring there is enough bandwidth available for multiple users. This cost-effective bundle offers a wired and wireless mesh setup that allows business establishments to have reliable internet connection at almost every corner of the property, giving travelers the strong network coverage they need.
Business WiFi is the newest add-on to Globe Business' Direct Internet service to help cater to the needs of MSMEs for a more scalable and budget friendly WiFi and Internet Solution. This is suited for tourism business because modern-day travelers can stay connected and work anywhere within the business premise since the bundle extends internet connection to weak signal areas, enhancing the experience for digital nomads.
Helping tourism trade organizations usher to digital age
Aside from making connectivity and digital solutions available to MSMEs, Globe Business also partners with regional tourism organizations such as the Davao Tourism Association (DATA) and Chamber of Commerce and Industry Foundation of Iligan, Inc (CCIFII) to fortify the technology know-how and digital capability of their MSME members through incentives, access to programs and learning sessions, and promotion opportunities, so they can maximize the power of digital transformation to rehabilitate the tourism sector.
Globe Business is backing up DATA's upcoming events on sustainable tourism consultations, digital marketing and data privacy seminars and the upcoming Philippine MICECon (Meetings, Incentives, Conferences and Exhibits) in SMX Davao slated to happen by the first quarter of next year.
Meanwhile, CCIFII aims to fortify linkages with different travel sectors such as Iligan city tourism office and Iligan Hotels and Resorts, Restaurants Association (IHARRA) to initiate projects that push for economic growth and tourism recovery. They aim to help MSMEs traverse digitalization with their upcoming Business Month events and business forums for success, powered by Globe Business.
"The tourism sector has yet to fully recover from the impact of the pandemic. But we strongly believe that they leveraging the opportunities that come with digital adoption, we will see the revival of our local tourism sooner than we can imagine. This is why we remain committed to helping MSMEs from this industry so they can continue to attract more tourist and achieve business breakthroughs para sa tuloy-tuloy na success," said MSME Group Head of Globe Business, KD Dizon.
