Shopee is once again preparing for one of its biggest sales of the year this coming 10.10. And to kick things off, the e-commerce giant is introducing Kim Chiu as its brand ambassador for the upcoming 10.10 Brands Festival which is set to begin this October 1, 2021. In line with this, the famous actress, dubbed the Princess of Philippine Movies and TV, will feature in Shopee's new TV commercial and many exciting in-app activities.
Martin Yu, Director at Shopee Philippines said, "Shopee Philippines is happy to welcome one of the country's top entertainers into the Shopee family, Kim Chiu. Kim's bubbly, charming personality, and love for online shopping both resonate with millions of Filipinos who find joy and excitement on Shopee. This 10.10 Brands Festival, we hope to bring the best brand deals and so much more with our valued and trusted brand partners."
Users can look forward to these from Shopee brand ambassador Kim Chiu:
- Kim's new Shopee TV commercial: Kim Chiu gives the viral "Proof of Delivery" trend her own spin. Fans can look out for the TV commercial on local TV networks and on Shopee's official Facebook and YouTube accounts.
- Kim Chiu for Shopee Prizes: Users can find Kim Chiu on in-app games such as Spin & Win, Guess it Right, which they can play to win rewards such as coins and vouchers.
- Mini-games and contests with Kim Chiu: This October, users can join the #10BrandFaves contest featuring Kim Chiu for a chance to win 1,000 Shopee coins.


