Coffee Bean & Tea Leaf Philippines celebrates 15 years of innovation and success in the country. Read more here.
Last June 16th Coffee Bean & Tea Leaf (CBTL) invited Davao bloggers, social media influencers and a some of its loyal customers to come and celebrate with them their 15th anniversary in the Philippines. That's 15 years of innovation, 15 years of giving back, and 15 years of giving nothing but the best to its loyal customers, partners and employees all around the country.
Coffee Bean & Tea Leaf was born in Southern California in 1963. In 1990s, they began to expand outside of their hometown. And then today, they are found in over 30 countries around the globe. In the Philippines alone, they have about 100 stores nationwide. All thanks to the company's passion for its products, people, and communities all throughout the years. Today, CBTL is one of the oldest and largest privately held specialty coffee and tea retailers in the world.
"At the start, like most early stage companies, we didn't know a lot. But through hard work, perseverance, learning from our experiences, building teams, and lots of prayers - by God's grace - we are where we are." shared by Coffee Bean & Tea Leaf Chief Executive Officer Walden Chu.
As part of CBTL Philippines' 15th anniversary celebration, they launched the "15 Years of You and Me" campaign ( #15YearsOfYouAndMe ) highlighting the company's story and journey in the Philippines as well as focusing more on the heart-warming stories people created and experienced over a cup of their favorite coffee or tea since establishing the very first CBTL store in Greenbelt 3 in the year 2003.
Also, one of the highlights of this celebration was an activity called Coffee Cupping. This is we guests were given the opportunity to prepare various kinds of coffee and tea beverages they serve at their stores nationwide. It was really a fun activity as we learned a lot about coffees and teas we thought we already knew prior to this event.
Coffee Bean & Tea Leaf promises to continue on doing what they have been providing to its customers and communities - innovation and passion. And continue on offering exciting and new twists on its coffee and tea beverages and food items in the months and years to come.
You may follow CBTL Philippines on social media such as Facebook and Instagram to directly receive upcoming updates on offerings and promotions of them in the future.
